DESIGN
A few years back, Ron Jaffe left the high-stress world of bookselling for the high-stress world of media design and consulting. Since then his clients have included MasterCard, BBC Audiobooks America, Earth Satellite Corporation, Viking/Penguin, Simon and Schuster, Grolier, more. Needless to say, Ron works well with others. In fact, during his 17 years at Waldenbooks he oversaw partnerships with the likes of Warner Bros., The Walt Disney Company, Jim Henson Productions, DC Comics, Kodak, Anheuser Busch/Sea World and Prevention Magazine. From the web to books to advertising, Ron brings what Jim Henson once called an eclectic background to all that he does.

YOU'VE SEEN HIS STUFF...
...everywhere. Ron has had a hand in hundreds of publishing projects in every conceivable category. At Waldenbooks alone, he was involved in the publication of more than 400 original titles while publisher for Longmeadow Press. Ron also was co-publisher of Third Story Books. And as book designer, he's created scores of titles — including licensed product as varied as Major League Baseball, NASCAR, and Sea World.

MARKETING BACKGROUND
In a past business life, Ron was Senior Director of Marketing at Waldenbooks where he helped develop and launch the company's Preferred Reader concept, the retail industry’s first and most successful customer loyalty program. He understands the marketing of books as well as anyone on this side of the business.

SECRET TALENT
Policy wonk. Ron is the longest serving member of his local Board of Education, where his mastery of the policy manual continues to keep the school system out of the news.

TWIST HIS ARM...
...and he’ll admit that he has a degree in music composition, that he's sung with opera choruses, and that he once played backup for the Drifters.

MEET THE OTHER PARTNERS

Mark Stewart • Editorial

Mike Kennedy • Team Management